Setup was easy for WordPress. I have no problem editing my templates based on rudimentary written instructions, but I still appreciated the clear visual guidance the Adaptive Path folks give in their instructions. Here’s an example:
Almost immediately, the numbers started rolling in, and I found myself checking my Measure Map stats as often as I had grown accustomed to checking my Feedburner stats (incidentally, I consider these two services complementary at this point, since Measure Map measures non-RSS traffic, and Feedburner measures RSS traffic). Here’s a sample screen, the “Links” screen which tells me inbound links, outbound links (how else are you going to get that info without a bunch of ugly redirects and log crunching?), and search terms used to get to your site.
The outbound links tracking is cool because it includes everything on your blog page, so you can see exactly which photos people are clicking on your Flickr badge, for example. The search terms section lets you know what words people are using to find you on search engines. Like everything else in Measure Map, the information is updated fairly instantly as activity occurs on your site.
Other stats I quickly learned:
- the browser breakdown for my blog (58% Firefox, 26% IE, 12% Safari, 4% “other”)
- the geographical distribution of visitors (73% U.S., 5% UK, 5% Canada, 5% Australia, 4% India, the rest spread among 12 other countries)
- peak usage times (7-9am, 1pm, 5pm)
- My top 10 posts (#1 is “Super-mashup with Yahoo! APIs: event browser“)
Bottom line: though only in alpha, Measure Map is already quite useful to me. Only one significant glaring hole that I noticed in the materials: no mention of an API on the Measure Map alpha status page under “feature set”: We’ve got a few great features coming soon, including stats for your RSS feed, tracking interesting events in your stats, and deeper tools for understanding search engine traffic. This might very well be on the way, but it would be nice to see it explicitly mentioned. After all, the service itself is being developed on top of some sort of API — why not start surfacing it early? It would be great to be able to do some remixing with the Feedburner API, for example.
Update (for those of you who don’t keep up with the comments): Jeff Veen from Adaptive Path writes: “We’re already working with Feedburner, with the intent of hooking your accounts together and merging the stats. Also, our first peek at a public API will be coming very soon now.”